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The future of television is now. Advanced TV — encompassing connected TVs (CTV), smart TVs, over the top (OTT) video, interactive TV, addressable TV and more — is handing control to viewers and affecting how, when, and what they consume through their TVs. As one of the leaders in Advanced TV, the RedLotus solution provides scale, precision targeting, custom creative, and unique measurement solutions that let brands extend their linear TV and multiscreen digital campaigns to connected audiences.
RedLotus’s offering includes directly sourced inventory relationships across apps and smart TVs from OEMs, as well as access to extended supply sources, allowing us to reach over two-thirds of active connected TV devices. Our creative placements — including Interactive In-Stream, Standard In-Stream, Smart TV Impression Units, and more — help advertisers break through the clutter to engage your target consumers.
Some of our many content and CTV platform inventory supply sources include:
With the growth of OTT video on the rise, there are new opportunities for you to connect your brand’s digital video assets with target audiences. According to eMarketer, 76% of OTT viewers utilize subscription video-on-demand (SVOD) services. SVOD is highly desirable as it offers access to the same quality full episode player (FEP) content as seen on linear TV — and marketers need to have an Advanced TV strategy that extends reach of linear TV buys and a partner that provides a seamless TV extension for ad-supported FEP content.