Driving Cost-Per-Engagement down for Advertisers (vs. 2018)*
*Based on RedLotus Influencer Marketing Averages in 2018.
The Leader in Influencer Marketing
RedLotus is an influencer marketing solution that amplifies content distribution through an industry-leading unified programmatic marketplace. With RedLotus, brands are empowered to seed content and engage targeted, quality audiences at scale — helping to push consumers through all stages of the sales cycle and drive ROI.
Our team has forged the path in influencer marketing since 2010.
Hundreds of brands from dozens of advertiser verticals partner with us.
Full Cycle Content Marketing
Your program will start with influencer content and end with optimization to hit your campaign goals.
You’ll know exactly which influencers are working your campaign and promoting your content.
Holistic Managed Service
Our team works with you for influencer discovery, content strategy, custom content creation, and more.
Leading with Brand Safety
Our 35-point audit helps ensure protection against suspicious traffic to ultimately produce results for our clients.
Your programs can be tied to real consumer actions — extending the reach influencer marketing.
Advanced Distribution Tactics
We can run complementary social and display campaigns that tap influencers’ audiences.
Partner Hub Powered Managed Service
RedLotus leverages industry partners and combines their technology with our strategic expertise to deliver results.
RedLotus offers one of the most effective solutions to engage with consumers within a trusted environment. No limits here — we provide influencers across the entire spectrum, from Hollywood celebrities to local mural artists. All influencers are approved by our clients prior to launching a campaign.
Our influencers help set the bar for:
Whether it’s told through a blog post, video, photo, or any combination of these, the RedLotus team works with influencers to help ensure your brand’s story is brought to life with engaging, custom content delivered to the right audience — amplified through the channels that may make the greatest impact. And, unlike other providers, you’re a collaborator and approver of all the content created — giving you direct control to help make sure it speaks to your brand, your voice, and ultimately, that it resonates with your target audience.
Proprietary Analytics Tools and Measurement for Success
RedLotus’s broad and deep pool of influencers allows us to connect with engaged communities at scale. Our proprietary analytics tools — Smart Links — uniquely capture actionable data that demonstrates what content drives user engagement in subsequent environments and what encourages users to share with their family and friends. What’s more, our social distribution expertise, coupled with RedLotus’s unified programmatic marketplace, allows us to leverage this data and insights in social and programmatic environments to effectively advance prospects from awareness to action. Our measurement tools and partners help us focus on driving ROI for influencer marketing:
30+ Other Data Points
Brand & Campaign Sentiment
100+ Other Data Points
Amplify Your Branded Content
No matter what kind of custom branded content an influencer has created on behalf of your brand, it should be distributed across all digital channels in order to truly amplify the message and connect with as many consumers as possible. In addition to distribution through social channels, which is part of most influencer marketing programs, RedLotus goes a step further and amplifies reach and impact of branded content by seeding it programmatically through our brand-safe unified programmatic platform.
Paid Social Amplification
The campaign does not need to end when an influencer posts branded content.
With Paid Social Amplification from RedLotus, we run paid promotions on behalf of our advertisers with branded content via the social handles of our influencers. This allows for advanced targeting of your message, the addition of specific calls to action, and extended reach from our influencers’ followers vs. those who follow your brand’s handle(s). Our combination of platform and real-time optimizations across platforms and influencers drives performance for advertisers.