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Customer Data Platform

In a world of a million customer touchpoints and interactions, CDPs deliver a unique, unified view into your customers’ minds and needs to create rich, custom data sets and more effectively target users to help automate your business.

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CDP Overview

Our Customer Data Platform (CDP) is an enterprise software that aggregates and organizes customer data across a variety of touchpoints and is used by other software, systems, and marketing efforts. It collects and structures real-time data into individual, centralized customer profiles. In pure software terms, a CDP is defined as packaged software that creates a persistent, unified customer database that is accessible to other systems. Our CDP builds customer profiles by integrating data from a variety of first-, second-, and third-party sources. This includes your CRM and DMP, transactional systems, web forms, email and social media activity, website and e-commerce behavioral data, and more. CDPs inform people-based marketing, which is what we’re all about here at RedLotus — putting the customer at the center of their journey. Our CDP can help your organization do the same by:
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  • Segment your audience by examining and collecting relevant data on it
  • Hyper target your audiences to achieve your business goals
  • Integrate your first-, second- and third-party data and obtain 360° view on your customer base
  • Analyze your budget costs to improve ROI and more
  • Use our AI to create powerful predictive models using your customer data sets
  • Improve conversion and engagement by creating hyper-targeted personalized experiences.

How It Works?

CDPs exist because customer data has become crucial to both business and marketing operations. So, what is customer data exactly? Customer data is information consumers leave behind as they use the internet and interact with companies online and offline: through websites, blogs, e-commerce portals, and in-store interactions. It becomes highly valuable to businesses even in a post GDPR world where data compliance on collecting and manage data is essential.
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Aggregate Data Sources

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Integrate Data Sources

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Personalized Experiences

Features

img Safe and secure for user data storage
img AI and ML-powered, intelligent by design
img Easy to adjust, customize, and implement
img Integrated with 100+ APIs to connect your data seamlessly.

What data does NeuralBank collect and organize?

Identity Enrichment

NeuralBank can help enrich user identity by consolidating off-platform behavior by matching third-party data (app usage, website visited) with owned user data to build a more robust customer profile. User identity can also be enriched by analyzing usage patterns of the customers platforms.

Marketing Consolidation

With differing tools being used for different channels, getting a single user view is difficult. Using NeuralBank can help consolidate all marketing channel data into one unified user view to show how marketing ROI is performing, removing the silos from the differing tools.

Personalization

Once customer habits have been learned via NeuralBank, you can personalize the user experience for the end user to cross-sell and upsell customer experiences. If a customer is found to use the investment section of a bank’s website heavily, you can make that section front and center upon login.

Business Intelligence and Analytics

By providing a data repository that is cleaned of PII, NeuralBank allows safe analysis of user customer behavior that is compliant with privacy regulations. Use of AI and ML can also help drive insights by identifying hidden signals in the data.

Product Development / Product Path Optimization

Brands often have multiple products that users interact with. By using NeuralBank, you will be able to see how different user segments interact with their products (web, app, phone, SMS, etc.) and this can help drive feature-drive product development and optimize product path utilization.

Anomalous Behavior (Fraud) Detection

Once customer habits have been learned via NeuralBank, you can personalize the user experience for the end user. By combining data from various data points, you can build a good idea of what is standard behavior for a user. This can help when detecting cases of fraud.

Why NeuralBank?

Without customers, you wouldn’t have a business. They truly belong at the center of all that we do, especially your marketing … and in order to place them front and center, you need real, raw customer data. NeuralBank delivers the immediacy, accuracy, and unity that you need to keep aligning our organizations, inspiring our marketing, and engaging our customers.