Marketers have a love-hate relationship with Facebook. As the top social networking site with 890 million daily users, its power and reach cannot be ignored. Yet the company has made it increasingly difficult for businesses to gain traction and followers through Facebook company pages without paying to play. If you don’t want to break the bank on Facebook advertising, but still hope to use
Tag: Advertising
When you go outside your home, the most common site you’ll likely see is people engaged on their smartphones. Whether they’re texting, posting a tweet, or mapping their next driving location, being consumed on the mobile phone is more common than not. In fact, users spend more time accessing social media from mobile devices than desktop computers, with 86% of mobile Twitter users and 68% o
It used to be when a company wanted to advertise its products to prospective buyers, the go-to medium was television to spread the word. But with the tremendous growth in the use of smartphones and tablets, mobile advertising has become an incredibly powerful strategy, generating $7.1 billion in revenue in 2013. Through mobile advertising on media such as Google and Facebook (the two most popular