Creative Director

Hong Kong

Posted 4 years ago

Responsible for leading the creative team, developing creative guidelines, directing creative work, and many other related tasks
Meet work standards by following production, quality, and customer-service standards; resolving operational problems; identifying work process improvements
Meet cost standards by monitoring expenses; implementing cost-saving actions
Determine production requirements and schedule by conferring with cross-functional teams and clients’ expectations
Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible
Keep clients abreast of progress and answer their questions
Storyboard or translate ideas to the creative team of copywriters, designers and event coordinators
Attend strategy meetings for new business
Lead brainstorming sessions with creative teams to develop ad campaigns based on client needs.
Create advertising proposals for clients
Pitch (convincingly) concepts to clients
Lead multiple projects from conception to completion in accordance with deadlines
Hire, develop, and manage the creative team
Select external suppliers/freelancers when necessary
Produce sketches or “storyboards” to communicate ideas to clients
Gain understanding of the target audience and business that the advert is aimed at
Commission freelanced photographers, artists, and or film-makers to work on projects

8 years or more of experience in advertising (Digital, TV, Radio, Print, Outdoor, and/or O2O)
Experience with photoshop, illustrator, InDesign, HTML5, Flash, PowerPoint and other related programs
Experience in content and online-to-offline ad campaigns production
The ability to lead and inspire a team of creative people
Solid background in copywriting, storyboarding, and/or design and art direction
Knowledge of each step of an ad campaign’s process to give creative direction, work on schedule and meet client’s advertising expectations
Experience working at creative agencies is ideal
University Degree a Must