img Studio

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Build

true brand message using story telling

Distribute

your marketing messages digitally

Connect

with your audience

Develop True Brand Messaging

Develop bespoke brand experiences to reach your audience using platforms we own and those we partner with; online, on mobile and on social.

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Scope of Services

img Exhaustive study on your industry and campaign brief
img Develop bespoke brand messages and key visual
img Enable brand with latest innovation and deliver messages holistically
img Recommend media distribution strategy and project plan
img Project manage and oversee execution of media campaign with dedicated support team

Case Studies

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Light up the #untaggable

People tag out TAs based on what they see in the Light, while their stories behind are being put in the Shade. Our idea is to light them up in the Shade. The symbolic contrast between Light and Shade inspires us to make a Social experiment – style video, titled Light up the #untaggable. In the video, after listening to the sharing by the talents on what people tag them, a street artist will use body painting to excite the idea.
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#SpotYourJourney

Turkish Airline X Spotify – Destination Analyzer! The music you love lies within your heart and soul. Connect your music with the place you belong to. It’s about time to start to start the journey that is meant for you!
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#RockTheRoad

Spotify X Esso – Navigate your journey! The music you love lies within your heart and soul. Let us connect your music with the place you belong to. It’s about time to start to start the journey that is meant for you!
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#Get Rid of Pimples!

With the aim to target the young generation, a social media-focused campaign rolled out strategically, featuring the rising singer, Lim Min-Chen. She made simple dance moves in a video with repeating lyrics to promote the key message, “Get Rid of Pimples”, while role-playing several stages of youngsters. Leveraging the celebrity power and brainwashing video which swept through the internet, the campaign went viral and hit the TAs directly.
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Brewing Love. Stay Warm

Powerful storytelling is essential for businesses to stand out and connect audience emotionally. AMOY’s compelling video features the authentic interaction between a caring mother and her busy daughter. It resonates among young audiences who are experiencing hectic lives, leading them to deep thoughts of family love and raising perceived value of the brand. This campaign also leverages on RedLotus’s innovative HTML5 format – real time clock. It reminds audiences to have dinners with beloved families, strengthening brand message in a fun and memorable way.
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Business Digitalization, begins here

A combination of storytelling video and RedLotus’s innovative HTML5 format formed the straightforward but power way of delivering the key message. The video illustrates common scenarios which best describe the business obstacles, thus suggests the need of digital transformation. This campaign targets professionals and decision makers, therefore key message was delivered clearly and in a persuasive way, with the support of RedLotus’s strong ad network.
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#XO Gourmet

XO sauce is often perceived as flavoring for fine dishes only, yet, it is also a great choice to upgrade the simplest food, like Dim Sum, noodles, Sushi and even canapes. In order to effectively deliver this new brand message, the campaign picked up few ordinary TA groups, e.g. couple, OT white collar, party lovers, and introduced simple recipes which match XO sauce to such occasions. At the same time, audience were encouraged to share their own recipe. Through the interactive and UGC marketing tactics, it went viral on social media and successfully penetrated the market.
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Taste of Memory

Knife cooking oil was celebrating the brands’ 55th anniversary, thus we put the campaign focus on “old time”, “memory” and “family”. Mother’s cooking has always been the inevitable memory in every childhood. People from all ages were interviewed in the video and asked to recall the best dish of mum and share the memory about it. Taste of mother’s cooking easily moves people and as a result it successfully boosted up the emotional connection and loyalty towards the brand.