Studio
Scope of Services
Exhaustive study on your industry and campaign brief 
Develop bespoke brand messages and key visual 
Enable brand with latest innovation and deliver messages holistically 
Recommend media distribution strategy and project plan 
Project manage and oversee execution of media campaign with dedicated support team Case Studies
Light up the #untaggable
People tag out TAs based on what they see in the Light, while their stories behind are being put in the Shade. Our idea is to light them up in the Shade. The symbolic contrast between Light and Shade inspires us to make a Social experiment – style video, titled Light up the #untaggable. In the video, after listening to the sharing by the talents on what people tag them, a street artist will use body painting to excite the idea.
#SpotYourJourney
Turkish Airline X Spotify – Destination Analyzer! The music you love lies within your heart and soul. Connect your music with the place you belong to. It’s about time to start to start the journey that is meant for you! 
#RockTheRoad
Spotify X Esso – Navigate your journey! The music you love lies within your heart and soul. Let us connect your music with the place you belong to. It’s about time to start to start the journey that is meant for you!
#Get Rid of Pimples!
With the aim to target the young generation, a social media-focused campaign rolled out strategically, featuring the rising singer, Lim Min-Chen. She made simple dance moves in a video with repeating lyrics to promote the key message, “Get Rid of Pimples”, while role-playing several stages of youngsters. Leveraging the celebrity power and brainwashing video which swept through the internet, the campaign went viral and hit the TAs directly.
Brewing Love. Stay Warm
Powerful storytelling is essential for businesses to stand out and connect audience emotionally. AMOY’s compelling video features the authentic interaction between a caring mother and her busy daughter. It resonates among young audiences who are experiencing hectic lives, leading them to deep thoughts of family love and raising perceived value of the brand. This campaign also leverages on RedLotus’s innovative HTML5 format – real time clock. It reminds audiences to have dinners with beloved families, strengthening brand message in a fun and memorable way.
Business Digitalization, begins here
A combination of storytelling video and RedLotus’s innovative HTML5 format formed the straightforward but power way of delivering the key message. The video illustrates common scenarios which best describe the business obstacles, thus suggests the need of digital transformation. This campaign targets professionals and decision makers, therefore key message was delivered clearly and in a persuasive way, with the support of RedLotus’s strong ad network.
#XO Gourmet
XO sauce is often perceived as flavoring for fine dishes only, yet, it is also a great choice to upgrade the simplest food, like Dim Sum, noodles, Sushi and even canapes. In order to effectively deliver this new brand message, the campaign picked up few ordinary TA groups, e.g. couple, OT white collar, party lovers, and introduced simple recipes which match XO sauce to such occasions. At the same time, audience were encouraged to share their own recipe. Through the interactive and UGC marketing tactics, it went viral on social media and successfully penetrated the market.
