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27 October, 2017: Campaign Asia: Do Hong Kong advertisers treat digital as the ‘poor cousin’?

New adspend report shows a rise for TV, sparking a rant by one prominent digital mogul.

18 July, 2017: HKDMA Mobile Newsletter: 5 reasons why you must include mobile native advertising in your next media plan

Mobile is a different animal from the desktop and advertisers need to re-think their approach towards advertising on mobile. Advertisers should look towards serving less intrusive, more relevant and timely advertising to consumers on mobile devices.

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18 July, 2017: HKDMA Mobile Newsletter: Chatbots and the rise of AI

In recent years, chatbots have risen in the communications ecosystem so rapidly that some say they might even replace mobile apps and websites.

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1 November, 2016: Campaign Asia – Will HKDMA in Hong Kong achieve what IAB does in the US?

Video interview: Will HKDMA achive what IAB does in the US? Hear the answer from the HKDMA founders themselves

9 September, 2016: Campaign Asia – Pixels Mobile Ad Marketplace reaches 100 percent smartphone penetration

According to ComScore’s July 2016 audience data for Hong Kong, Pixels’ mobile ad network has achieved 100 percent smartphone penetration for both iOS and Android user bases.

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3 March, 2015: Pixels Digital Upfronts Showcases Digital Media Innovations

Pixels held its inaugural Digital Upfronts event in Hong Kong showcasing the latest digital media innovations from renowned local and global partners. Speakers include representatives from The Stand News, iQIYI, Spotify and Microsoft Advertising. Over a 150 guest from brands and agencies attended the half day event which also featured a lucky draw at the end of the event.

Event pictures here from Campaign Asia

January 15, 2015: Spotify and Pixels announce partnership for Hong Kong ad sales

Coverage from: South China Morning Post | Unwire | Mumbrella | Campaign Asia | Marketing | RAIN NEWS | Tech Ritual | BQ Journal | PCM