Machine Learning & BlockChains: A Cutting Edge Innovation to Digital Advertising

Post contributed by: Product Management Team – Emerging Technologies Artificial intelligence (AI) is defined as intelligence that is portrayed by machines. AI enables machines to perform cognitive tasks that are typically done by humans. However, much of what we see in the sci-fi movies is what scientist have been exploring since the 1950s. No doubt, much innovation has happened wit

Artificial Intelligence, Big Data, Machine Learning

  Artificial intelligence, machine learning, deep learning, big data are the buzz words and often are used interchangeably or incorrectly in the advertising ecosystem. Artificial intelligence is used where machine learning should be and machine learning is often confused with data mining. Machine learning is a method of developing algorithms for recognizing patterns within data. Da

Path to forge with AI

Artificial Intelligence Wins Again As we continue to forge our path towards Artificial Intelligence becoming mainstream, it is important to reflect on the breakthrough discoveries along the way. Yesterday marks just that event for Data Science team – when AlphaGo, an AI, outmatched the Chinese Grandmaster Ke Jie in a chess match.

Gearing up for the next Quantum Leap – The Artificial Intelligence

The Next Quantum Leap: We, at research & development lab, have been pushing forward the programmatic digital advertising and overlaying Machine Learning for predictive models. Machine Learning has been playing a critical role to help build accurate correlation models. It is being applied to various components of advertising platform for application for Artificial Intelligence. We look f

Bid Optimization Techniques

  RedLotus Programmatic Advertising platform uses Real-time Bidding (RTB), a protocol / mechanism to buy ad impressions at real-time. A RTB transaction is a second price auction where the highest bidder wins with the second highest price.   Optimizing ad campaigns for the right bid price is an art (and science). Price is sensitive – it can’t be too high or too low.  Advert