Using Emojis in Subject Lines: Yay or Nay

Are you an Apple lover? If so, the release of the updated emoji keyboard in early April was hard to miss. People, businesses, and celebrities raved about the new images. Some brands were in hot water for doing so. Regardless of whether you were one of the millions raving about the new emojis, or whether you sat back and let the world do all the cheering, one thing is certain: people love the