Spam. No one likes it, yet some email marketers unknowingly sound like it in promotional emails. Do you? Spammers are smart email marketers. These people know how to weasel their way into the hearts of unsuspecting readers to scam for money. This makes it harder for genuine, valuable businesses to get their messages heard among the noise – especially when your messages look and feel like spa
Tag: Email Marketing
Did you know that almost 60% of the sales process is over before your prospect speaks to a sales representative? People are looking at what your company has to offer before you realize they’re interested.
Brands struggle to generate awareness about the products or services they offer, but with a little bit of helpful insight, you can drive bigger brand awareness while also taking some of the bu
If you’re like many website owners, you have a small box on the right hand side of your page that asks your reader to sign up. It’s not intrusive. It’s simply available for anyone interested in learning more from your business.
How is that small box working for you? Are you getting the numbers of subscribers you’d like?
Although you could see an uptick in signups, chances are you would
Are you an Apple lover? If so, the release of the updated emoji keyboard in early April was hard to miss. People, businesses, and celebrities raved about the new images. Some brands were in hot water for doing so. Regardless of whether you were one of the millions raving about the new emojis, or whether you sat back and let the world do all the cheering, one thing is certain: people love the
Have you ever wondered what really happens when you hit “send” or “publish” on each marketing campaign? Where does your traffic come from? What’s working and what’s wasting your time?
Marketing analytics provides that insight, but in today’s world of Big Data and information overload, how do you know what to look at and what to ignore?
Analytics are not create