3 Reasons to Incorporate Gamification Into Your Marketing Strategy
When you think of gamification, what often comes to mind are kids playing video games online. Yet the concept of gamification is actually the application of game mechanics and design techniques to engage and motivate people to achieve goals. Many companies are applying this concept — in everything from software to training — in order to enhance their sales and marketing results. In fact, more than 70 percent of the world’s largest 2,000 companies deployed at least one gamified application by the end of 2014. uses it directly within CRM.me! Let’s look at three reasons to incorporate gamification into your marketing strategy.