Mobile Advertising vs. TV Commercials
It used to be when a company wanted to advertise its products to prospective buyers, the go-to medium was television to spread the word. But with the tremendous growth in the use of smartphones and tablets, mobile advertising has become an incredibly powerful strategy, generating $7.1 billion in revenue in 2013. Through mobile advertising on media such as Google and Facebook (the two most popular platforms), companies can engage with customers and influence buying behavior. They can also turn that advertising into sales by enabling click-to-purchase options on the mobile devices. Let’s look at how digital screens have the power to reach and engage audiences in a way television does not.