Use Social Media to Target Mobile Customers
When you go outside your home, the most common site you’ll likely see is people engaged on their smartphones. Whether they’re texting, posting a tweet, or mapping their next driving location, being consumed on the mobile phone is more common than not. In fact, users spend more time accessing social media from mobile devices than desktop computers, with 86% of mobile Twitter users and 68% on Facebook. Given this, if you’re not actively engaging with your customers through mobile social media strategies, you’re missing out on opportunities. Here are four ways you can use social media to target mobile customers.