Why This Works
Influencer marketing is the fastest growing online customer acquisition method, according to a study by Tomoson. 22% of marketers have seen success with influencer marketing, compared to only 17% with organic search.This tactic has proven especially effective among younger demographics. 62% of 13 to 24 year olds would try a brand just because it was recommended by a YouTube celebrity. Only 49% trust Hollywood star recommendations. That’s according to a report by Constant Content. Perhaps one reason for the odd finding is that young people watch more social media than television. People aged 12 to 32 spend 30% of their time watching user-generated content and only 13% of their time watching television, according to Ipsos Media.
How to Find the Right Influencers for Your BrandIf you want tap into the influencer marketing sensation, you have to find the right influencers for your audience. Here’s how: Define Influencers for Your Audience Before you know who to look for, you need to understand what an influencer looks like for your target audience. Define the type of content the person should share, the reach the person must have, and the amount of engagement they see with each post. Do Some Research Once you have a general idea of what an influencer looks like for your audience, start researching specific profiles. A few tools to help you narrow the pool of people are:
- Klout, a site that judges based on social media analytics;
- InkyBee, a site that weeds out bloggers with influence;
- Search engines will also pull top influencer lists to the top.