Advertising Revenue Growth In South East Asia

As per the recent estimations of eMarketer, digital ad spending throughout the world is expected to reach $200 billion in 2017, and this is expected to witness a double-digit growth by 2020! We, are excited to be part of this growth. South East Asia: eMarketer, in collaboration with IAB Singapore, also put forward the digital ad spending forecast for Singapore and South East Asia, and it is

Why You Should Care About Facebook’s Attention to Virtual Reality and Mobile Apps

Cigars were lit late last year as Facebook’s CEO, Mark Zuckerberg and wife Priscilla, welcomed their first child. Zuckerberg, who had been open about his family’s struggles with fertility, took two months of paternity leave, but that hasn’t meant a slow down in his company. Facebook has started 2016 with big plans. The tech giant (and the only social network in the$300 billion tech cl

Have You Updated Your Facebook Strategy After the Latest Algorithm Changes?

Scratching your head wondering why your organic reach on Facebook is down? You’re not alone. Facebook’s latest algorithm changes sucker punched business pages, dropping organic reach. The goal? To get more businesses paying their way into the newsfeeds of adoring audiences. What You Need to Know Love it or hate it, this new Facebook algorithm shift is in full swing. Here are the top three

How to Generate Bigger Brand Awareness (and Make Your Sales Team’s Lives Easier)

Did you know that almost 60% of the sales process is over before your prospect speaks to a sales representative? People are looking at what your company has to offer before you realize they’re interested. Brands struggle to generate awareness about the products or services they offer, but with a little bit of helpful insight, you can drive bigger brand awareness while also taking some of the bu

Pros and Cons to Subscriber Pop-Up Forms

If you’re like many website owners, you have a small box on the right hand side of your page that asks your reader to sign up. It’s not intrusive. It’s simply available for anyone interested in learning more from your business. How is that small box working for you? Are you getting the numbers of subscribers you’d like? Although you could see an uptick in signups, chances are you would