In 2017, over 300 million smartphones will have on-board neural network machine-learning capability, according to a study by Deloitte. Machine Learning will power applications for “indoor navigation, image classification, augmented reality, speech recognition and language translation even where there is little or no cellular or Wi-Fi connectivity, such as in remote areas, undergrou
Tag: Mobile
One Audience ID across all devices
Cross-Platform targeting
In a recent study by Yahoo and Ender Analysis, UK online ad spends will utilize Audience IDs in more than 2/3 of their campaign budgets by 2020. This budget increase is more than 28% than 2016. Furthermore, this projection comes despite the antici
HALF OF APAC SMARTPHONE USERS NOW SHOPPING ON THEIR DEVICE
Increased smartphone ownership is clearly having a massive impact on the way people across Asia Pacific shop and spend. This trends are reflecting on how brands are buying media on platform across APAC.
Hong Kong team has seen a steady rise in mobile media buying efforts since the past year as well. This region is leading the t
Unless you’ve been living under a rock, it’s hard not to notice the recent uptick in mobile usage. More and more people rely on smartphones and tablets to conduct business, navigate the world, or keep a pulse on what’s happening in their lives. This growth isn’t set to stop any time soon.
Research center, Yankee Group, predicts that mobile devices and mobile commerce sectors will grow,