Use Buyer Personas for Stronger Social Marketing

We hear a lot about targeting these days. “Know your customer!” “Market to one individual!” We’ve got the technology to zero in on exactly the kind of person we want to reach, so why aren’t more brands using it? Forget Technology for a Moment All the latest tools and tech can’t replace good old fashioned research. When you pay attention to who your customers are (

Mobile Advertising vs. TV Commercials

It used to be when a company wanted to advertise its products to prospective buyers, the go-to medium was television to spread the word. But with the tremendous growth in the use of smartphones and tablets, mobile advertising has become an incredibly powerful strategy, generating $7.1 billion in revenue in 2013. Through mobile advertising on media such as Google and Facebook (the two most popular