Forget Technology for a MomentAll the latest tools and tech can’t replace good old fashioned research. When you pay attention to who your customers are (sure, use tech to do that), you can create buyer personas to identify key data that helps you market to them. And you can apply this concept of buyer personas to social media. Just think of all the rich data you can get there! You can glean what someone ate for lunch, where they live, their age, and where they spend time. It’s almost too much information. But if you identify what you care about, you can start segmenting your followers and contacts into groups, and then work to market to them as separate entities.
Figure Out What’s ImportantIt’s easy to get overwhelmed with what you can know about your followers on social. But pick what’s important to help you market. That might be:
- Geographic location
- Which platform they’re on
- Which of your updates they like or share