When analyzing your social media marketing, one of the key metrics you look at is reach. This metric shows you how many people saw your advertisement, post, or message. It tells you how many times your brand and advertisement were exposed to a select group of buyers, making it one of the most important metrics to monitor.
Mobile marketing is no different.
Many marketers foc
Tag: Unify Mobile
Almost half of all Americans say they cannot live without their smartphone, according to Pew Research. Without question, mobile device usage has become the norm in today’s world. Everyone from pre-teens to great-grandmas reach for smartphones to stay connected with their peers and the world around them.
It’s this hyper connectivity propelling the mobile marketing ecosystem for
Next time you’re in a restaurant, take a look around. Chances are you’ll see at least one person with a smartphone glued to her hand.
Mobile devices are prolific in today’s world. That’s not a secret. Because of the sheer volume of mobile device users, marketers assume that mobile marketing will yi