What Marketing Executives Must Know About Mobile
On April 21st, Google rolled out a new algorithm change that’s shaking the SEO world into “mobilegeddon.” This new algorithm punishes “old school” mobile websites and rewards the more modern responsive design. Around the same time, Facebook started to hint toward a stronger focus on their mobile service. Their goal is to refocus their advertising revenues on finding better advertisers for their mobile users while hiding more posts from pages in the newsfeed. The goal is to weed out junk posts and give their users access to the type of content they want. It’s changes like these that signal the increasing emphasis on mobile strategy. As a marketing executive, if you’re not keeping up, you’re falling behind faster than your company can afford. Here’s what you need to know about the latest in the mobile marketing world.