How to Add a Little Personality to Your Sales Strategy
Does your sales strategy feel a little too robotic these days? Nothing turns a prospect off more than feeling like just another notch in a line of contacts. If you need to re-energize your sales strategy, it might be time to sprinkle in some personality. Infusing personality into a sales strategy brings your business to life. For many brands, it can be a little bit scary. What if your sales team’s personality marrs your business’s reputation? What if your sense of humor is seen more as offensive than light hearted? What if…? It’s these types of “what if” scenarios that cause brands to have a lifeless, dull voice and approach. To put pep back in your sales team’s step, here are a few ways you can add a little personality to your sales strategy.