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June 2, 2015

Using Visual Content to Cut Through the Noise on Facebook

Did you know that photos on Facebook get 53% more likes? That’s according to a HubSpot study of B2B and B2C companies. Visual content is hotter than ever these days. So how do you add visuals to all of your posts so that you can drive that engagement? Turns out, incorporating pictures and imagery might not be as hard as you think. Here are a few ways you can use visual content to cut through the Facebook noise and get seen in the newsfeed.

Upload a Video Directly Onto Facebook

You’ve known for a while that you should upload videos onto Facebook, but how? Most marketers have uploaded YouTube videos onto Facebook. Even though this is effective, it’s not necessarily ideal. A recent experiment by Pat Flynn from Smart Passive Income found that Facebook embedded videos outperformed YouTube videos. Although there is not a definitive reason for this, it’s worth giving it a try. Conduct your own A/B test to see which method works better for your content. On average, are your YouTube videos viewed more than those you embed directly into a Facebook post?

Incorporate Slideshare

SlideShare has long been used to upload powerpoint presentations. At one time, that was the extent of the value of this online tool. Now, more SlideShare presentations are ranking high in Google search results and seeing engagement on social media. The creators of this popular presentation app anticipated this trend. They worked hard to make it as easy as possible to share via social media to show your presentations to more people. Most of the time, you can copy and paste your link to the SlideShare presentation you’d like to share. The app should take care of the rest, making your post more visually appealing and easy to engage with.

Get Creative With Canva

Not a graphic designer but want more images to share online? Try Canva. Canva is a free graphic design tool that’s intuitive and easy to use. It’s also free, unless you use one of their thousands of stock photos. Even then, each photo is only $1. Create fun, enticing images to bring out your brand’s personality and get noticed. These images are ideal for holidays, events, or major announcements.

Share Your Fans Content

Did your fan share a fun picture on your Facebook page? Keep it going by engaging with that content or sharing it again to your page. The more you engage with it, the more others will see it. People love seeing their photos and images scattered online. Build goodwill and get your most loyal fans more engaged by sharing their visual content.

Get Personal

Pictures are one of the easiest and best ways to show off your brand’s personal side. Give your audience a peek behind the curtain at what’s happening in your office or store. Did you have a company picnic? Share pictures! Did you just win an award? Share photos from the ceremony. Getting your customers and fans involved on a more personal level will deepen their loyalty to your brand. Post casual pictures or images and you’ll come across as a more human, relatable company.

Your Turn!

What type of visuals do you love to post on Facebook? Please share with us in the comments.
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