Yes, You Can Use CRM and Social Media to Build Trust
When it comes to marketing your brand, trust goes a long way. While fewer and fewer consumers trust online ads — only about 13% do — there are other strategies you can use to build a connection with potential customers.
Meet CRM. Also known as customer relationship management software, CRM is a powerful tool that helps you get to know your customers and deliver meaningful and highly targeted marketing messages. A big component of the success of CRM comes from social media integration.
With this feature, which more and more CRM platforms are offering, you can see what your contacts are talking about on social media and respond appropriately Here are some examples of how you can use social media monitoring through your CRM to uncover valuable sales opportunities: