Machine Learning & BlockChains: A Cutting Edge Innovation to Digital Advertising

Post contributed by: Product Management Team – Emerging Technologies Artificial intelligence (AI) is defined as intelligence that is portrayed by machines. AI enables machines to perform cognitive tasks that are typically done by humans. However, much of what we see in the sci-fi movies is what scientist have been exploring since the 1950s. No doubt, much innovation has happened wit

Artificial Intelligence, Big Data, Machine Learning

  Artificial intelligence, machine learning, deep learning, big data are the buzz words and often are used interchangeably or incorrectly in the advertising ecosystem. Artificial intelligence is used where machine learning should be and machine learning is often confused with data mining. Machine learning is a method of developing algorithms for recognizing patterns within data. Da

Path to forge with AI

Artificial Intelligence Wins Again As we continue to forge our path towards Artificial Intelligence becoming mainstream, it is important to reflect on the breakthrough discoveries along the way. Yesterday marks just that event for Data Science team – when AlphaGo, an AI, outmatched the Chinese Grandmaster Ke Jie in a chess match.

HongKong secures 100% Mobile Audience Reach!

  Mobile programmatic advertising is well positioned to take over across the globe. With each day the growing internet connections, machine learning and big data has enabled the growth in the mobile programmatic advertising sector. Just earlier this year, mobile traffic surpassed the desktop in many countries. As consumer preferences continue to favor mobile devices, to deliver the best &#

“Access people, not devices”

One Audience ID across all devices Cross-Platform targeting In a recent study by Yahoo and Ender Analysis, UK online ad spends will utilize Audience IDs in more than 2/3 of their campaign budgets by 2020. This budget increase is more than 28% than 2016. Furthermore, this projection comes despite the antici

Digital Adspend Overtakes TV in Taiwan and Hong Kong

  HALF OF APAC SMARTPHONE USERS NOW SHOPPING ON THEIR DEVICE Increased smartphone ownership is clearly having a massive impact on the way people across Asia Pacific shop and spend. This trends are reflecting on how brands are buying media on platform across APAC. Hong Kong team has seen a steady rise in mobile media buying efforts since the past year as well. This region is leading the t

Gearing up for the next Quantum Leap – The Artificial Intelligence

The Next Quantum Leap: We, at research & development lab, have been pushing forward the programmatic digital advertising and overlaying Machine Learning for predictive models. Machine Learning has been playing a critical role to help build accurate correlation models. It is being applied to various components of advertising platform for application for Artificial Intelligence. We look f

Advertising Revenue Growth In South East Asia

As per the recent estimations of eMarketer, digital ad spending throughout the world is expected to reach $200 billion in 2017, and this is expected to witness a double-digit growth by 2020! We, are excited to be part of this growth. South East Asia: eMarketer, in collaboration with IAB Singapore, also put forward the digital ad spending forecast for Singapore and South East Asia, and it is