In 2017, over 300 million smartphones will have on-board neural network machine-learning capability, according to a study by Deloitte. Machine Learning will power applications for “indoor navigation, image classification, augmented reality, speech recognition and language translation even where there is little or no cellular or Wi-Fi connectivity, such as in remote areas, undergrou
Artificial Intelligence Wins Again As we continue to forge our path towards Artificial Intelligence becoming mainstream, it is important to reflect on the breakthrough discoveries along the way. Yesterday marks just that event for Data Science team – when AlphaGo, an AI, outmatched the Chinese Grandmaster Ke Jie in a chess match.
Mobile programmatic advertising is well positioned to take over across the globe. With each day the growing internet connections, machine learning and big data has enabled the growth in the mobile programmatic advertising sector. Just earlier this year, mobile traffic surpassed the desktop in many countries. As consumer preferences continue to favor mobile devices, to deliver the best
One Audience ID across all devices Cross-Platform targeting In a recent study by Yahoo and Ender Analysis, UK online ad spends will utilize Audience IDs in more than 2/3 of their campaign budgets by 2020. This budget increase is more than 28% than 2016. Furthermore, this projection comes despite the antici
HALF OF APAC SMARTPHONE USERS NOW SHOPPING ON THEIR DEVICE Increased smartphone ownership is clearly having a massive impact on the way people across Asia Pacific shop and spend. This trends are reflecting on how brands are buying media on platform across APAC. Hong Kong team has seen a steady rise in mobile media buying efforts since the past year as well. This region is leading the t
The Next Quantum Leap: We, at research & development lab, have been pushing forward the programmatic digital advertising and overlaying Machine Learning for predictive models. Machine Learning has been playing a critical role to help build accurate correlation models. It is being applied to various components of advertising platform for application for Artificial Intelligence. We look f
As per the recent estimations of eMarketer, digital ad spending throughout the world is expected to reach $200 billion in 2017, and this is expected to witness a double-digit growth by 2020! We, are excited to be part of this growth. South East Asia: eMarketer, in collaboration with IAB Singapore, also put forward the digital ad spending forecast for Singapore and South East Asia, and it is