Why You Should Care About Facebook’s Attention to Virtual Reality and Mobile Apps

Cigars were lit late last year as Facebook’s CEO, Mark Zuckerberg and wife Priscilla, welcomed their first child. Zuckerberg, who had been open about his family’s struggles with fertility, took two months of paternity leave, but that hasn’t meant a slow down in his company. Facebook has started 2016 with big plans. The tech giant (and the only social network in the$300 billion tech cl

Using Visual Content to Cut Through the Noise on Facebook

Did you know that photos on Facebook get 53% more likes? That’s according to a HubSpot study of B2B and B2C companies. Visual content is hotter than ever these days. So how do you add visuals to all of your posts so that you can drive that engagement? Turns out, incorporating pictures and imagery might not be as hard as you think. Here are a few ways you can use visual content to cut throu

How to Avoid Being Seen as a Spammer in Your Email Marketing

Spam. No one likes it, yet some email marketers unknowingly sound like it in promotional emails. Do you? Spammers are smart email marketers. These people know how to weasel their way into the hearts of unsuspecting readers to scam for money. This makes it harder for genuine, valuable businesses to get their messages heard among the noise – especially when your messages look and feel like spa

In-App Advertising Pros and Cons

Unless you’ve been living under a rock, it’s hard not to notice the recent uptick in mobile usage. More and more people rely on smartphones and tablets to conduct business, navigate the world, or keep a pulse on what’s happening in their lives. This growth isn’t set to stop any time soon. Research center, Yankee Group, predicts that mobile devices and mobile commerce sectors will grow,

How to Use Analytics to Tap Into Better Brand Journalism

When you hear the term “brand journalism,” what comes to mind? Brands touting their new products? Companies flaunting their best side? Brand journalism happens when a company tells its own story. It happens on the website, through blog posts, in emails, and on social media. Instead of relying on the traditional method of getting PR, through press releases, brands often take matters into th

How to Generate Bigger Brand Awareness (and Make Your Sales Team’s Lives Easier)

Did you know that almost 60% of the sales process is over before your prospect speaks to a sales representative? People are looking at what your company has to offer before you realize they’re interested. Brands struggle to generate awareness about the products or services they offer, but with a little bit of helpful insight, you can drive bigger brand awareness while also taking some of the bu

Pros and Cons to Subscriber Pop-Up Forms

If you’re like many website owners, you have a small box on the right hand side of your page that asks your reader to sign up. It’s not intrusive. It’s simply available for anyone interested in learning more from your business. How is that small box working for you? Are you getting the numbers of subscribers you’d like? Although you could see an uptick in signups, chances are you would

Using Emojis in Subject Lines: Yay or Nay

Are you an Apple lover? If so, the release of the updated emoji keyboard in early April was hard to miss. People, businesses, and celebrities raved about the new images. Some brands were in hot water for doing so. Regardless of whether you were one of the millions raving about the new emojis, or whether you sat back and let the world do all the cheering, one thing is certain: people love the

7 Marketing Analytics You Can’t Ignore

  Have you ever wondered what really happens when you hit “send” or “publish” on each marketing campaign? Where does your traffic come from? What’s working and what’s wasting your time? Marketing analytics provides that insight, but in today’s world of Big Data and information overload, how do you know what to look at and what to ignore? Analytics are not create

How to Create a Personal Connection Using a Robot

When one thinks about email marketing, warm and fuzzy images are not necessarily the first things that come to mind. Yet making personal connections through automated email programs and applications is actually easier than you may imagine. Contrary to some opinions, email marketing is not going away anytime soon. As such, it’s important to use email marketing to fullest extent in order to reap i

3 Reasons to Incorporate Gamification Into Your Marketing Strategy

When you think of gamification, what often comes to mind are kids playing video games online. Yet the concept of gamification is actually the application of game mechanics and design techniques to engage and motivate people to achieve goals. Many companies are applying this concept — in everything from software to training — in order to enhance their sales and marketing results. In fac

Vanity URLs: What Are They and Why You Need Them

As you build your business’ online presence, you may hear a lot about the importance of vanity URLs, especially as they relate to social media platforms. The term “vanity URL” may sound fancy and technical, but it’s really a simple tool that will have a profound effect on your business’ online presence. Let’s look at what vanity URLs are and why you need them. What is a Va

How to Advertise in a Non-Invasive Way

It’s getting harder and harder to get potential customers’ attention these days. After all, they’ve become immune to ads and commercials. They now control what they decide to hear when it comes to brands’ messages. So how can you get their attention for your local business? Think Multidimensional If you’re advertising or marketing, there’s no reason you need to choose a single

Use Social Media to Target Mobile Customers

When you go outside your home, the most common site you’ll likely see is people engaged on their smartphones. Whether they’re texting, posting a tweet, or mapping their next driving location, being consumed on the mobile phone is more common than not. In fact, users spend more time accessing social media from mobile devices than desktop computers, with 86% of mobile Twitter users and 68% o