Google made a major update to how it displayed advertisements just in time for the half-century anniversary of the Super Bowl.
In late 2015, Google started beta testing their new Real-Time Ad product designed at serving advertisements in real-time. The goal was to give consumers advertisements as a response to major television moments, knocking Twitter and other social networks out of the top s
Tag: Facebook
Cigars were lit late last year as Facebook’s CEO, Mark Zuckerberg and wife Priscilla, welcomed their first child. Zuckerberg, who had been open about his family’s struggles with fertility, took two months of paternity leave, but that hasn’t meant a slow down in his company.
Facebook has started 2016 with big plans. The tech giant (and the only social network in the$300 billion tech cl
Scratching your head wondering why your organic reach on Facebook is down? You’re not alone.
Facebook’s latest algorithm changes sucker punched business pages, dropping organic reach. The goal? To get more businesses paying their way into the newsfeeds of adoring audiences.
What You Need to Know
Love it or hate it, this new Facebook algorithm shift is in full swing. Here are the top three
Did you know that photos on Facebook get 53% more likes? That’s according to a HubSpot study of B2B and B2C companies.
Visual content is hotter than ever these days. So how do you add visuals to all of your posts so that you can drive that engagement? Turns out, incorporating pictures and imagery might not be as hard as you think.
Here are a few ways you can use visual content to cut throu
On April 21st, Google rolled out a new algorithm change that’s shaking the SEO world into “mobilegeddon.” This new algorithm punishes “old school” mobile websites and rewards the more modern responsive design.
Around the same time, Facebook started to hint toward a stronger focus on their mobile service. Their goal is to refocus their advertising revenues on finding better advertisers
When you hear the term “brand journalism,” what comes to mind? Brands touting their new products? Companies flaunting their best side?
Brand journalism happens when a company tells its own story. It happens on the website, through blog posts, in emails, and on social media. Instead of relying on the traditional method of getting PR, through press releases, brands often take matters into th
How do you determine the success of your social media marketing? If you’re like many business owners, you focus on likes, shares, and comments. Although that gives you a realistic insight into how people react to your content, what does it mean in dollars and cents?
The ultimate goal of marketing is to make your business money. Shouldn’t you be able to show the amount of money you’re gett
We hear a lot about targeting these days.
“Know your customer!”
“Market to one individual!”
We’ve got the technology to zero in on exactly the kind of person we want to reach, so why aren’t more brands using it?
Forget Technology for a Moment
All the latest tools and tech can’t replace good old fashioned research. When you pay attention to who your customers are (
Marketers have a love-hate relationship with Facebook. As the top social networking site with 890 million daily users, its power and reach cannot be ignored. Yet the company has made it increasingly difficult for businesses to gain traction and followers through Facebook company pages without paying to play. If you don’t want to break the bank on Facebook advertising, but still hope to use
It used to be when a company wanted to advertise its products to prospective buyers, the go-to medium was television to spread the word. But with the tremendous growth in the use of smartphones and tablets, mobile advertising has become an incredibly powerful strategy, generating $7.1 billion in revenue in 2013. Through mobile advertising on media such as Google and Facebook (the two most popular