Post contributed by: Product Management Team –
Emerging Technologies
Artificial intelligence (AI) is defined as intelligence that is portrayed
by machines. AI enables machines to perform cognitive tasks that are typically done
by humans. However, much of what we see in the sci-fi movies is what scientist have
been exploring since the 1950s. No doubt, much innovation has happened wit
Tag: Innovation
Google made a major update to how it displayed advertisements just in time for the half-century anniversary of the Super Bowl.
In late 2015, Google started beta testing their new Real-Time Ad product designed at serving advertisements in real-time. The goal was to give consumers advertisements as a response to major television moments, knocking Twitter and other social networks out of the top s
Cigars were lit late last year as Facebook’s CEO, Mark Zuckerberg and wife Priscilla, welcomed their first child. Zuckerberg, who had been open about his family’s struggles with fertility, took two months of paternity leave, but that hasn’t meant a slow down in his company.
Facebook has started 2016 with big plans. The tech giant (and the only social network in the$300 billion tech cl
Unless you’ve been living under a rock, it’s hard not to notice the recent uptick in mobile usage. More and more people rely on smartphones and tablets to conduct business, navigate the world, or keep a pulse on what’s happening in their lives. This growth isn’t set to stop any time soon.
Research center, Yankee Group, predicts that mobile devices and mobile commerce sectors will grow,
On April 21st, Google rolled out a new algorithm change that’s shaking the SEO world into “mobilegeddon.” This new algorithm punishes “old school” mobile websites and rewards the more modern responsive design.
Around the same time, Facebook started to hint toward a stronger focus on their mobile service. Their goal is to refocus their advertising revenues on finding better advertisers
A Note About Analytics
The devil is in the details. Your analytics tell the story about what’s happening when you share a link or content on any social media profile.
There’s a difference in the types of analytics you monitor too. 80% of the content you share is copied and pasted when shared elsewhere. That means that you won’t know what’s happening unless you track dark social media
Did you know that almost 60% of the sales process is over before your prospect speaks to a sales representative? People are looking at what your company has to offer before you realize they’re interested.
Brands struggle to generate awareness about the products or services they offer, but with a little bit of helpful insight, you can drive bigger brand awareness while also taking some of the bu
If you’re like many website owners, you have a small box on the right hand side of your page that asks your reader to sign up. It’s not intrusive. It’s simply available for anyone interested in learning more from your business.
How is that small box working for you? Are you getting the numbers of subscribers you’d like?
Although you could see an uptick in signups, chances are you would
Next time you’re in a restaurant, take a look around. Chances are you’ll see at least one person with a smartphone glued to her hand.
Mobile devices are prolific in today’s world. That’s not a secret. Because of the sheer volume of mobile device users, marketers assume that mobile marketing will yi
Are you an Apple lover? If so, the release of the updated emoji keyboard in early April was hard to miss. People, businesses, and celebrities raved about the new images. Some brands were in hot water for doing so. Regardless of whether you were one of the millions raving about the new emojis, or whether you sat back and let the world do all the cheering, one thing is certain: people love the
Have you ever wondered what really happens when you hit “send” or “publish” on each marketing campaign? Where does your traffic come from? What’s working and what’s wasting your time?
Marketing analytics provides that insight, but in today’s world of Big Data and information overload, how do you know what to look at and what to ignore?
Analytics are not create
When one thinks about email marketing, warm and fuzzy images are not necessarily the first things that come to mind. Yet making personal connections through automated email programs and applications is actually easier than you may imagine. Contrary to some opinions, email marketing is not going away anytime soon. As such, it’s important to use email marketing to fullest extent in order to reap i
When you think of gamification, what often comes to mind are kids playing video games online. Yet the concept of gamification is actually the application of game mechanics and design techniques to engage and motivate people to achieve goals. Many companies are applying this concept — in everything from software to training — in order to enhance their sales and marketing results. In fac
It’s getting harder and harder to get potential customers’ attention these days. After all, they’ve become immune to ads and commercials. They now control what they decide to hear when it comes to brands’ messages.
So how can you get their attention for your local business?
Think Multidimensional
If you’re advertising or marketing, there’s no reason you need to choose a single
It used to be when a company wanted to advertise its products to prospective buyers, the go-to medium was television to spread the word. But with the tremendous growth in the use of smartphones and tablets, mobile advertising has become an incredibly powerful strategy, generating $7.1 billion in revenue in 2013. Through mobile advertising on media such as Google and Facebook (the two most popular