How Google Changed the Rules of Display Advertising During the Super Bowl

Google made a major update to how it displayed advertisements just in time for the half-century anniversary of the Super Bowl. In late 2015, Google started beta testing their new Real-Time Ad product designed at serving advertisements in real-time. The goal was to give consumers advertisements as a response to major television moments, knocking Twitter and other social networks out of the top s

Let’s Talk About Reach Efficiency in Mobile Marketing

  When analyzing your social media marketing, one of the key metrics you look at is reach. This metric shows you how many people saw your advertisement, post, or message. It tells you how many times your brand and advertisement were exposed to a select group of buyers, making it one of the most important metrics to monitor. Mobile marketing is no different. Many marketers foc

Navigating the Complex Mobile Marketing Ecosystem

  Almost half of all Americans say they cannot live without their smartphone, according to Pew Research. Without question, mobile device usage has become the norm in today’s world. Everyone from pre-teens to great-grandmas reach for smartphones to stay connected with their peers and the world around them. It’s this hyper connectivity propelling the mobile marketing ecosystem for

In-App Advertising Pros and Cons

Unless you’ve been living under a rock, it’s hard not to notice the recent uptick in mobile usage. More and more people rely on smartphones and tablets to conduct business, navigate the world, or keep a pulse on what’s happening in their lives. This growth isn’t set to stop any time soon. Research center, Yankee Group, predicts that mobile devices and mobile commerce sectors will grow,

What Marketing Executives Must Know About Mobile

On April 21st, Google rolled out a new algorithm change that’s shaking the SEO world into “mobilegeddon.” This new algorithm punishes “old school” mobile websites and rewards the more modern responsive design. Around the same time, Facebook started to hint toward a stronger focus on their mobile service. Their goal is to refocus their advertising revenues on finding better advertisers

Measuring Social Media ROI With Analytics

How do you determine the success of your social media marketing? If you’re like many business owners, you focus on likes, shares, and comments. Although that gives you a realistic insight into how people react to your content, what does it mean in dollars and cents? The ultimate goal of marketing is to make your business money. Shouldn’t you be able to show the amount of money you’re gett

How to Create a Personal Connection Using a Robot

When one thinks about email marketing, warm and fuzzy images are not necessarily the first things that come to mind. Yet making personal connections through automated email programs and applications is actually easier than you may imagine. Contrary to some opinions, email marketing is not going away anytime soon. As such, it’s important to use email marketing to fullest extent in order to reap i

Use Social Media to Target Mobile Customers

When you go outside your home, the most common site you’ll likely see is people engaged on their smartphones. Whether they’re texting, posting a tweet, or mapping their next driving location, being consumed on the mobile phone is more common than not. In fact, users spend more time accessing social media from mobile devices than desktop computers, with 86% of mobile Twitter users and 68% o

Mobile Advertising vs. TV Commercials

It used to be when a company wanted to advertise its products to prospective buyers, the go-to medium was television to spread the word. But with the tremendous growth in the use of smartphones and tablets, mobile advertising has become an incredibly powerful strategy, generating $7.1 billion in revenue in 2013. Through mobile advertising on media such as Google and Facebook (the two most popular