Google made a major update to how it displayed advertisements just in time for the half-century anniversary of the Super Bowl.
In late 2015, Google started beta testing their new Real-Time Ad product designed at serving advertisements in real-time. The goal was to give consumers advertisements as a response to major television moments, knocking Twitter and other social networks out of the top s
Tag: Social Media
Ever wish you could get popular people to talk about your brand online? In the past, brands paid high dollars for celebrity endorsements. Many of the big companies still do. But for small businesses, there’s an easier way to get in front of the people who will spread the word about your unique business offering. It’s called, influencer marketing.
Influencer marketing targets real people ins
Scratching your head wondering why your organic reach on Facebook is down? You’re not alone.
Facebook’s latest algorithm changes sucker punched business pages, dropping organic reach. The goal? To get more businesses paying their way into the newsfeeds of adoring audiences.
What You Need to Know
Love it or hate it, this new Facebook algorithm shift is in full swing. Here are the top three
Unless you’ve been living under a rock, it’s hard not to notice the recent uptick in mobile usage. More and more people rely on smartphones and tablets to conduct business, navigate the world, or keep a pulse on what’s happening in their lives. This growth isn’t set to stop any time soon.
Research center, Yankee Group, predicts that mobile devices and mobile commerce sectors will grow,
A Note About Analytics
The devil is in the details. Your analytics tell the story about what’s happening when you share a link or content on any social media profile.
There’s a difference in the types of analytics you monitor too. 80% of the content you share is copied and pasted when shared elsewhere. That means that you won’t know what’s happening unless you track dark social media
How do you determine the success of your social media marketing? If you’re like many business owners, you focus on likes, shares, and comments. Although that gives you a realistic insight into how people react to your content, what does it mean in dollars and cents?
The ultimate goal of marketing is to make your business money. Shouldn’t you be able to show the amount of money you’re gett
Have you ever wondered what really happens when you hit “send” or “publish” on each marketing campaign? Where does your traffic come from? What’s working and what’s wasting your time?
Marketing analytics provides that insight, but in today’s world of Big Data and information overload, how do you know what to look at and what to ignore?
Analytics are not create
As you build your business’ online presence, you may hear a lot about the importance of vanity URLs, especially as they relate to social media platforms. The term “vanity URL” may sound fancy and technical, but it’s really a simple tool that will have a profound effect on your business’ online presence. Let’s look at what vanity URLs are and why you need them.
What is a Va
We hear a lot about targeting these days.
“Know your customer!”
“Market to one individual!”
We’ve got the technology to zero in on exactly the kind of person we want to reach, so why aren’t more brands using it?
Forget Technology for a Moment
All the latest tools and tech can’t replace good old fashioned research. When you pay attention to who your customers are (
It’s getting harder and harder to get potential customers’ attention these days. After all, they’ve become immune to ads and commercials. They now control what they decide to hear when it comes to brands’ messages.
So how can you get their attention for your local business?
Think Multidimensional
If you’re advertising or marketing, there’s no reason you need to choose a single
Marketers have a love-hate relationship with Facebook. As the top social networking site with 890 million daily users, its power and reach cannot be ignored. Yet the company has made it increasingly difficult for businesses to gain traction and followers through Facebook company pages without paying to play. If you don’t want to break the bank on Facebook advertising, but still hope to use
When you go outside your home, the most common site you’ll likely see is people engaged on their smartphones. Whether they’re texting, posting a tweet, or mapping their next driving location, being consumed on the mobile phone is more common than not. In fact, users spend more time accessing social media from mobile devices than desktop computers, with 86% of mobile Twitter users and 68% o
It used to be when a company wanted to advertise its products to prospective buyers, the go-to medium was television to spread the word. But with the tremendous growth in the use of smartphones and tablets, mobile advertising has become an incredibly powerful strategy, generating $7.1 billion in revenue in 2013. Through mobile advertising on media such as Google and Facebook (the two most popular