On 25 May 2018, ad tech will be need to be prepared for a different set of guidelines when it comes to the handling of data for EU citizens.
The European GDPR (General Data Protection Regulation), agreed in April of last year after four years of planning, to aim to bring new accountability obligations to both ‘handlers’ and ‘controllers’ of data. In the EU’s own wor
Tag: Advertising
As per the recent estimations of eMarketer, digital ad spending throughout the world is expected to reach $200 billion in 2017, and this is expected to witness a double-digit growth by 2020! We, are excited to be part of this growth.
South East Asia:
eMarketer, in collaboration with IAB Singapore, also put forward the digital ad spending forecast for Singapore and South East Asia, and it is
Google made a major update to how it displayed advertisements just in time for the half-century anniversary of the Super Bowl.
In late 2015, Google started beta testing their new Real-Time Ad product designed at serving advertisements in real-time. The goal was to give consumers advertisements as a response to major television moments, knocking Twitter and other social networks out of the top s
Cigars were lit late last year as Facebook’s CEO, Mark Zuckerberg and wife Priscilla, welcomed their first child. Zuckerberg, who had been open about his family’s struggles with fertility, took two months of paternity leave, but that hasn’t meant a slow down in his company.
Facebook has started 2016 with big plans. The tech giant (and the only social network in the$300 billion tech cl
When analyzing your social media marketing, one of the key metrics you look at is reach. This metric shows you how many people saw your advertisement, post, or message. It tells you how many times your brand and advertisement were exposed to a select group of buyers, making it one of the most important metrics to monitor.
Mobile marketing is no different.
Many marketers foc
When you first bought your Customer Relationship Management (CRM) solution, you expected it to help your team get more sales. Unfortunately, that hasn’t happened yet.
If you’re scratching your head wondering why your CRM isn’t helping your business, you might start browsing other solutions. What do they have that yours doesn’t? What are you missing? Is it time for a new on
Ever wish you could get popular people to talk about your brand online? In the past, brands paid high dollars for celebrity endorsements. Many of the big companies still do. But for small businesses, there’s an easier way to get in front of the people who will spread the word about your unique business offering. It’s called, influencer marketing.
Influencer marketing targets real people ins
Scratching your head wondering why your organic reach on Facebook is down? You’re not alone.
Facebook’s latest algorithm changes sucker punched business pages, dropping organic reach. The goal? To get more businesses paying their way into the newsfeeds of adoring audiences.
What You Need to Know
Love it or hate it, this new Facebook algorithm shift is in full swing. Here are the top three
Almost half of all Americans say they cannot live without their smartphone, according to Pew Research. Without question, mobile device usage has become the norm in today’s world. Everyone from pre-teens to great-grandmas reach for smartphones to stay connected with their peers and the world around them.
It’s this hyper connectivity propelling the mobile marketing ecosystem for
Does your sales strategy feel a little too robotic these days? Nothing turns a prospect off more than feeling like just another notch in a line of contacts.
If you need to re-energize your sales strategy, it might be time to sprinkle in some personality.
Infusing personality into a sales strategy brings your business to life. For many brands, it can be a little bit scary. What if your sales
Did you know that photos on Facebook get 53% more likes? That’s according to a HubSpot study of B2B and B2C companies.
Visual content is hotter than ever these days. So how do you add visuals to all of your posts so that you can drive that engagement? Turns out, incorporating pictures and imagery might not be as hard as you think.
Here are a few ways you can use visual content to cut throu
Spam. No one likes it, yet some email marketers unknowingly sound like it in promotional emails. Do you? Spammers are smart email marketers. These people know how to weasel their way into the hearts of unsuspecting readers to scam for money. This makes it harder for genuine, valuable businesses to get their messages heard among the noise – especially when your messages look and feel like spa
Unless you’ve been living under a rock, it’s hard not to notice the recent uptick in mobile usage. More and more people rely on smartphones and tablets to conduct business, navigate the world, or keep a pulse on what’s happening in their lives. This growth isn’t set to stop any time soon.
Research center, Yankee Group, predicts that mobile devices and mobile commerce sectors will grow,
On April 21st, Google rolled out a new algorithm change that’s shaking the SEO world into “mobilegeddon.” This new algorithm punishes “old school” mobile websites and rewards the more modern responsive design.
Around the same time, Facebook started to hint toward a stronger focus on their mobile service. Their goal is to refocus their advertising revenues on finding better advertisers
When you hear the term “brand journalism,” what comes to mind? Brands touting their new products? Companies flaunting their best side?
Brand journalism happens when a company tells its own story. It happens on the website, through blog posts, in emails, and on social media. Instead of relying on the traditional method of getting PR, through press releases, brands often take matters into th
A Note About Analytics
The devil is in the details. Your analytics tell the story about what’s happening when you share a link or content on any social media profile.
There’s a difference in the types of analytics you monitor too. 80% of the content you share is copied and pasted when shared elsewhere. That means that you won’t know what’s happening unless you track dark social media
Did you know that almost 60% of the sales process is over before your prospect speaks to a sales representative? People are looking at what your company has to offer before you realize they’re interested.
Brands struggle to generate awareness about the products or services they offer, but with a little bit of helpful insight, you can drive bigger brand awareness while also taking some of the bu
How do you determine the success of your social media marketing? If you’re like many business owners, you focus on likes, shares, and comments. Although that gives you a realistic insight into how people react to your content, what does it mean in dollars and cents?
The ultimate goal of marketing is to make your business money. Shouldn’t you be able to show the amount of money you’re gett
Next time you’re in a restaurant, take a look around. Chances are you’ll see at least one person with a smartphone glued to her hand.
Mobile devices are prolific in today’s world. That’s not a secret. Because of the sheer volume of mobile device users, marketers assume that mobile marketing will yi
Are you an Apple lover? If so, the release of the updated emoji keyboard in early April was hard to miss. People, businesses, and celebrities raved about the new images. Some brands were in hot water for doing so. Regardless of whether you were one of the millions raving about the new emojis, or whether you sat back and let the world do all the cheering, one thing is certain: people love the
Have you ever wondered what really happens when you hit “send” or “publish” on each marketing campaign? Where does your traffic come from? What’s working and what’s wasting your time?
Marketing analytics provides that insight, but in today’s world of Big Data and information overload, how do you know what to look at and what to ignore?
Analytics are not create
When one thinks about email marketing, warm and fuzzy images are not necessarily the first things that come to mind. Yet making personal connections through automated email programs and applications is actually easier than you may imagine. Contrary to some opinions, email marketing is not going away anytime soon. As such, it’s important to use email marketing to fullest extent in order to reap i
When you think of gamification, what often comes to mind are kids playing video games online. Yet the concept of gamification is actually the application of game mechanics and design techniques to engage and motivate people to achieve goals. Many companies are applying this concept — in everything from software to training — in order to enhance their sales and marketing results. In fac
As you build your business’ online presence, you may hear a lot about the importance of vanity URLs, especially as they relate to social media platforms. The term “vanity URL” may sound fancy and technical, but it’s really a simple tool that will have a profound effect on your business’ online presence. Let’s look at what vanity URLs are and why you need them.
What is a Va
It’s getting harder and harder to get potential customers’ attention these days. After all, they’ve become immune to ads and commercials. They now control what they decide to hear when it comes to brands’ messages.
So how can you get their attention for your local business?
Think Multidimensional
If you’re advertising or marketing, there’s no reason you need to choose a single